Winning Your Contest for Clients with Grand Capital
We live in a challenging time for any type of business, and it calls for customer acquisition and retention solutions that are out of the ordinary. In the new article in a series of explanatory readings, we share how Grand Capital implemented gamification into its trading offers and how it helps our affiliates and partners.
As mentioned in an earlier publication, excessive competition (especially in the brokerage business) reshapes clients’ behavior toward requesting a customized, exquisite approach. Here is when time-tested tools (content optimization, website metrics, creative advertising) are helpless.
Gamification, a trendy and buzzing topic throughout the last few years, is one of the most promising alternatives. It implies building your sales funnel and retention processes in the form of a game, quest, or ‘treasure hunt’. This approach seems immature, but only at the first glance. It is reported that businesses record at least a double increase in website visits and in sales volumes after the implementation of gamification in their offers.
Applied to brokers and trading, for example, gamification masks the boring, tiresome, but inevitable steps, characteristic of registration, verification, etc. When filling out a common registration form presented as an application for the Prize Race, you can’t but agree: it is a totally new client experience.
This is exactly how we introduced gamification at Grand Capital: there are currently four types of Forex Trading Tournaments, that present trading as a competition, race, or contest. What use does it make to our partners’ client’s acquisition efforts?
- Firstly, traders love to have the chance to measure their strength in real-time mode with real traders.
- Secondly, trading (dull stuff, mostly, let’s be honest) in a form of a game multiplies the client’s engagement.
- The third thing is: with real cash prizes and bonuses, the client can’t but fight till the very end. As a result, you get a thrilled, concerned, and involved customer with a ready-to-go account and profile.
- Four: your gamified offer can easily beat ‘ungamified’ offers of bigger competitors, not to mention your equals or smaller businesses.
- Last not least, the rise of awareness and loyalty towards your company can not be underestimated.
Grand Capital trading tournaments can fit the needs and wants of almost every trader. One can compete in CFD trading (250 of them in Futures Trade contest), in trading currency pairs and metals on a Demo account with a balance ranging from 10.000 USD (Rally Trade) to 100.000 USD (Drag Trade), or enter Micro Trade. Contests last from one hour to several days and winners can get not only real bonuses, but also cash prizes.
Soon, the list and rules of contests will be revised, so hurry up to experience the boost of sales that our contests can bring. You can always ask our managers for more details in your Private Office or via email [email protected].
